Media / TV appearances

Ideas, on
the record.

Conversations on cybersecurity, emerging technology, and digital resilience on Bloomberg TV Bulgaria, NOVA, and NOVA NEWS.

20Interviews
2019—2026
Bloomberg TV Bulgaria 9NOVA NEWS 10NOVA 1
THE INTERVIEW ARCHIVEOldest to newest · Interviews in Bulgarian

2019

01 / 20
Alexander Sverdlov during the 06 November 2019 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

Security strategy / Business Start

Cybersecurity goes beyond a box of software

Why law firms and other businesses need a security programme that addresses people, processes, and risk alongside technology.

Експерт: Киберсигурността не е софтуер в една кутия

Full interview on Bloomberg TV Bulgaria

2020

02 / 20
Alexander Sverdlov during the 05 October 2020 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

Cybercrime / Business Start

The business of cybercrime

The economics of cybercrime, everyday digital protection, and the importance of building a sound security architecture.

Киберпрестъпността е вече по-доходоносна от наркотиците

Full interview on Bloomberg TV Bulgaria

2021

03 / 20
Alexander Sverdlov during the 14 May 2021 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

Ransomware / Business Start

Lessons from the Colonial Pipeline attack

How an intrusion can develop long before encryption begins, and what the Colonial Pipeline incident reveals about cyber defence.

Кибератаката срещу Colonial Pipeline се случила месеци преди момента на криптиране

Full interview on Bloomberg TV Bulgaria

2022

04 / 20
Alexander Sverdlov during the 21 April 2022 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

Institutional security / Business Start

Institutions need cybersecurity expertise

Following the Bulgarian Posts attack, a discussion of why institutions need to invest in cybersecurity specialists and develop internal expertise.

Киберпрестъпленията растат, а институциите продължават да не използват експерти

Full interview on Bloomberg TV Bulgaria

2023

05 / 20
Alexander Sverdlov during the 30 March 2023 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

People & capability / The World Is Business

Better security begins with people

A discussion of practical security improvements, trained staff, and using the protections already available in existing systems.

Подобряването на киберсигурността не изисква пари, а да се обучат кадри

Full interview on Bloomberg TV Bulgaria
06 / 20
Alexander Sverdlov during the 28 April 2023 interview on NOVA NEWS Watch interview

NOVA NEWS

Digital policy / Your Day

Online piracy: rules and enforcement

A discussion with Lyubomir Tulev about Bulgaria’s inclusion on the US intellectual-property Watch List and the role of consistent enforcement.

Любомир Тулев: Влизането в списъка за онлайн пиратство на САЩ има повече имиджово измерение

Full interview on NOVA NEWS
07 / 20
Alexander Sverdlov during the 30 May 2023 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

Emerging technology / Business Start

Neuralink and the human–technology frontier

The promise of brain–computer interfaces and the wider questions raised by artificial intelligence and human integration with technology.

Тестовете на мозъчния имплант на Neuralink бележат революция в здравеопазването

Full interview on Bloomberg TV Bulgaria
08 / 20
Alexander Sverdlov during the 20 June 2023 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

Government & resilience / In Development

Digital government, stronger national defences

The relationship between effective digital government, institutional capability, and a country’s ability to protect itself online.

Киберзащитата на една държава е възможна само при качествено електронно правителство

Full interview on Bloomberg TV Bulgaria
09 / 20
Alexander Sverdlov during the 11 September 2023 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

Security & accountability / In Development

Making cybersecurity rules count

Why enforcement, meaningful penalties, and accountability matter when organisations handle sensitive information.

За да се спазват мерките за киберсигурност, глобите трябва да бъдат по-високи

Full interview on Bloomberg TV Bulgaria
10 / 20
Alexander Sverdlov during the 20 September 2023 interview on NOVA NEWS Watch interview

NOVA NEWS

Phishing awareness / Your Day

Phishing that impersonates the police

How fraudulent police emails use fear and urgency to pressure recipients, and the warning signs of a suspicious message or attachment.

„Фишинг“ измами: Зачестиха фалшиви имейли от името на ГДНП

Full interview on NOVA NEWS
11 / 20
Alexander Sverdlov during the 09 November 2023 interview on NOVA NEWS Watch interview

NOVA NEWS

Social engineering / Your Day

When a bank call is a scam

A discussion with journalist Asen Genov about fraudulent bank calls, exposed personal information, and protecting financial accounts.

Мистериозни обаждания от банка: Целта - точене на сметки на потребители

Full interview on NOVA NEWS

2024

12 / 20
Alexander Sverdlov during the 28 February 2024 interview on NOVA NEWS Watch interview

NOVA NEWS

Digital investigations / Your Day

Online threats and accountability

A discussion with Miroslav Stefanov about the “Red Pirate” threats, the response to online intimidation, and cybersecurity expertise.

Кой е Червеният пират - скитникът, отправящ заплахи към политици и магистрати

Full interview on NOVA NEWS
13 / 20
Alexander Sverdlov during the 10 May 2024 interview on NOVA NEWS Watch interview

NOVA NEWS

Ransomware & resilience / Your Day

Protecting businesses from destructive malware

Following attacks on Bulgarian companies, a discussion of data loss, software security, and the importance of independent backups.

След масирана хакерска атака на фирми: Как да се предпазим от криптовируси

Full interview on NOVA NEWS
14 / 20
Alexander Sverdlov during the 22 July 2024 interview on NOVA NEWS Watch interview

NOVA NEWS

Incident response / Your Day

After the outage: beware of fake help

The fallout from the global CrowdStrike outage, the risks posed by fraudulent offers of assistance, and how to recognise related scams.

След глобалния компютърен срив: Хакери се представят за "спасители"

Full interview on NOVA NEWS
15 / 20
Alexander Sverdlov during the 20 September 2024 interview on NOVA NEWS Watch interview

NOVA NEWS

Technology & security / Your Day

The security questions behind the pager attacks

A discussion with Atanas Rusev about the attacks involving pagers and radios in Lebanon, supply chains, and the wider security implications.

Свердлов: Взривове могат да бъдат имплантирани във всяко устройство, което има батерия

Full interview on NOVA NEWS
16 / 20
Alexander Sverdlov during the 03 October 2024 interview on NOVA NEWS Watch interview

NOVA NEWS

Digital investigations / Your Day

What an IP address can—and cannot—prove

Why identifying the source of an online threat takes more than an IP address, and how investigators can follow digital evidence.

Свердлов: IP адресът не доказва, че бомбените заплахи срещу обекти в Босна и Херцеговина са изпратени от България

Full interview on NOVA NEWS

2025

17 / 20
Alexander Sverdlov during the 29 January 2025 interview on NOVA Watch interview

NOVA

Artificial intelligence / Hello, Bulgaria

DeepSeek, Bulgarian, and the AI landscape

An assessment of DeepSeek’s Bulgarian-language capabilities and practical business uses, alongside comparisons with other AI assistants.

IT специалист: DeepSeek се справя отлично на български език

Full interview on NOVA
18 / 20
Alexander Sverdlov during the 22 May 2025 interview on NOVA NEWS Watch interview

NOVA NEWS

Cyber espionage / Your Day

Cyber espionage and the security basics

Following reported attacks on defence suppliers, a discussion of phishing, account protection, and the importance of correctly configured security controls.

Свердлов за руските хакерски атаки: Не са били включени елементарни защити на оръжейни компании

Full interview on NOVA NEWS
19 / 20
Alexander Sverdlov during the 26 August 2025 interview on NOVA NEWS Watch interview

NOVA NEWS

AI & careers / Your Day

AI and the future of work

How AI is changing professional skills, education, and the way people work, in a discussion with Justine Toms.

Образование със срок на годност: Кои професии са застрашени от изкуствения интелект

Full interview on NOVA NEWS

2026

20 / 20
Alexander Sverdlov during the 30 June 2026 interview on Bloomberg TV Bulgaria Watch interview

Bloomberg TV Bulgaria

AI & society / Business Start

Technology is accelerating. What comes next?

A conversation about technological change, AI infrastructure, deepfakes, and the different paths taken by Europe and China.

Ал. Свердлов: Развитието на технологиите ще направи света неузнаваем след 5 г.

Full interview on Bloomberg TV Bulgaria

Interview footage © the respective broadcasters. Dates follow the original broadcasts and source articles. Video stills link to their respective full interviews.

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